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文艺理论研究

文艺理论研究 ›› 2020, Vol. 40 ›› Issue (6): 136-148.

• 西方文论 • 上一篇    下一篇

指示性重临：从影像的“曾在”到数字的“此在”

彭佳   

  1. 暨南大学新闻与传播学院
  • 出版日期:2020-11-25 发布日期:2020-12-16
  • 作者简介:彭佳，艺术学博士，暨南大学新闻与传播学院教授，主要从事符号学与艺术理论研究。
  • 基金资助:
    国家社科基金重大项目“视觉修辞的理论、方法与应用研究”［项目编号： 17ZDA290］

Indexicality Strikes Back: From the Photographical Past to the Digital Present

Peng Jia   

  1. School of Journalism and Communication, Jinan University
  • Online:2020-11-25 Published:2020-12-16
  • About author:Peng Jia, Ph. D., is a professor at the School of Journalism and Communication, Jinan University. Her research interests include semiotics and art theory.
  • Supported by:
    Key Project of the National Social Sciences Foundation (17ZDA290)

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摘要： 指示性作为符号的基本逻辑范畴，被视为符号认知与现实之“锚定”的所在。影像符号是对对象之“曾在”的记录，因此，指示性被视为影像符号之确定性的确证。随着数字技术的兴起，影像不再是对“曾在”的记录，有学者认为，影像符号的指示性由此不存。然而，反观皮尔斯的指示符理论可以发现，指示符可以分为“实在”的指示符与“空”指示符，后者经由雅柯布森提出的“转换语机制”，被当代符号学运用于对艺术符号和图像符号的研究。在数字影像符号的生产阶段，由于具身的感知和意识的共构，指示性以“现在时”的状态重临：人对“空”指示符的填充，是新的媒介技术时代之符号传播的重要特征。

关键词: 指示性, 转换语, 影像符号, 数字技术

Abstract: Indexicality as a logic category of signs anchors semiotic cognition and reality. As photographs record the existence of objects, indexicality is considered as the evidence of the "objectivity" of photographic signs. With the development of digital technology, indexicality seems to decline and even disappear, since the objects of images no longer necessarily exist. Yet, in Peircean semiotics, the relationship between indices and objects could be either "existential" or "empty", and the latter is further interpreted by Roman Jakobson with the concept of "shifters", a term re-visited in contemporary semiotics of art and image. In the semiotic production of digital images, embodied cognition and mind construction enable indexicality to strike back in the present tense: filling of "empty" indices has become an important feature of semiotic communication in the era of digital technology.

Key words: indexicality, shifter, image, digital technology