“地球村”自从提出之日便成为麦克卢汉媒介思想的标签，并陷入众所周知，却又语焉不详的处境。为了澄清误区，本文依据麦克卢汉媒介探索的基本线路，详细梳理其在借鉴文学研究、媒介研究、城市研究的基础上，通过学科对话而形成独特的分析视角，进而提出“地球村”概念。但由于上述视角的局限使得地球村大多被视为电子幻象，并遭受众多非议，沦为技术决定论的注脚。随着媒介技术的发展，尤其在数字化进程的推动下，原本被视为麦克卢汉预言的“地球村”已经日渐渗透人类生活。因此，本文在反思“麦克卢汉视角”的基础上，进一步将其诠释为由人与媒介环境的互动所构成的媒介生态。
Abstract
Since "Global Village" theory was proposed, it has been the label of McLuhan's media ideas and in a well-known yet vague situation. In order to clarify the misunderstandings, according to the basic line of McLuhan's media exploration, the text elucidates the combination of literature research, media research and urban studies in detail, and clarifies the process of the unique perspective on the dialogue between disciplines, which put forward the "Global Village". But due to the limitations of the perspective, in most cases "Global Village" is regarded as electronic illusion, and has become the footnote of Technological Determinism. With the development of media technology, especially in the digital process, "Global Village" which McLuhan predicted has increasingly penetrated into human life. Therefore, on the basis of the reflection on "McLuhan's Perspective", this text claimes that "Global Village" has become the media ecology, which is constituted by the interaction between men and media environment.
关键词
地球村 /
麦克卢汉视角 /
部落化现象 /
媒介生态
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Key words
Global Village /
McLuhan's Perspective /
tribal phenomena /
media ecology
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基金
本文系山东省人文社会科学课题[项目编号：J12WF63]的成果。
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