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文艺理论研究

文艺理论研究 ›› 2016, Vol. 36 ›› Issue (5): 29-37.

• 专题：媒介文艺学研究 • 上一篇    下一篇

电子媒介时代文学的“消费”问题

胡友峰   

  1. 山东大学文艺美学研究中心
  • 出版日期:2016-09-25 发布日期:2017-09-30
  • 作者简介:胡友峰，文学博士，山东大学文艺美学研究中心教授，博士生导师，主要从事文艺美学研究。
  • 基金资助:
    本文系国家社科基金项目“电子媒介时代文学变革与文论话语转型研究”[项目编号：10CZW004]的阶段性成果。

Literary Consumption in the Era of Electronic Media

Hu Youfeng   

  1. the Center for Aesthetics of Literature and Art of Shandong University (Ji’nan 250100, China)
  • Online:2016-09-25 Published:2017-09-30
  • About author:Hu Youfeng, Ph.D., is a professor and doctoral supervisor at the Center for Aesthetics of Literature and Art of Shandong University (Ji’nan 250100, China). His major area of academic specialty is aesthetics of literature and art.

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摘要： 电子媒介时代文学消费呈现出新的特征：消费的技术化、符号化和娱乐化。电子媒介时代文学消费与其生产形成同构呼应的关系，这种关系表现为图像生产与全媒介出版、生产的媒介化与消费的同步化、生产的偶像化与消费的粉丝化、生产的市场化与消费的娱乐化。电子媒介时代文学生产的典型形态就是网络文学的影视改编，网络文学为影视提供了影视脚本，影视又在一定程度上扩大了网络文学的覆盖范围。从文学发展的历史来看，电子媒介时代的文学消费有着其合理性。

关键词: 电子媒介, 文学生产, 文学消费, 网络文学

Abstract: Literary consumption in the era of electronic media is characterized by technological, symbolic and entertaining inclinations. Literary consumption and literary production are mutually reactive, and this mutual reaction has been reflected by the synchronization of image production and omnimedia publishing, the medialization and literary consumption, the idolization of literary production and fans-based consumption, and the marketization of literary production as entertainment. The typical mode of literary production in the era of electronic media is the film adaptation of internet literature. Internet literature provides scripts for films and TV series, and, on films and TV programs help to spread Internet literature to some extent. When set in literary history, literary consumption in the era of electronic media has reason of its own.

Key words: electronic media, literary production, literary consumption, internet literature