The Inter-fusion of Artistic Perception and Technological Perception: On the Relationship between McLuhan's Electric Media Perception and Modernistic Artistic Perception

Abstract

Abstract: This article deals with the interactive relationship between the modernist artistic perception and the electric media perception in McLuhan's new media theory. The rise of modernism at the end of 19^th century echoes the development of the electric age, and the electric media's molding of perception has a direct influence upon the environmental perception of modernism. Modernism serves as the literary source as well as an indispensible part of McLuhan's new media theory, as can be seen in his large amount of quotations from modern writers and artists. The modernist artistic perception can be argued to be the same issue as the technological perception in the context of McLuhan's media theory, and the paper concludes that McLuhan's theory may provide a useful methodology for Modernism studies from the perspective of media.

Key words: McLuhan, Modernism, perception, electric media

Yi Xiaoming. The Inter-fusion of Artistic Perception and Technological Perception: On the Relationship between McLuhan's Electric Media Perception and Modernistic Artistic Perception[J]. Theoretical Studies in Literature and Art, 2015, 35(1): 98-106.

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