Andrea Mecacci is Associate Professor of Aesthetics at the Università degli Studi di Firenze. His current researches focus on the aestheticization of contemporary world. His studies concentrate on some operative and conceptual categories specific to this process: pop, postmodernism, kitsch.
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History+
Published
2021-05-25
Issue Date
2021-05-11
Abstract
Used improperly as a synonym for “bad taste”, the term kitsch refers to one of the most important aesthetic
categories of the last century. This paper, after trying to provide a
historical framework of kitsch, focuses on two themes: the kitsch object and
the link between postmodernism and kitsch, which will be referred to as neo-kitsch. In the first field of investigation,
through the morphology of the kitsch object, the opposition of the kitsch
aesthetic to that of functionalism will be outlined. Neo-kitsch, on the other
hand, will be interpreted as a process of aesthetic hybridisation, one of the
most obvious results of postmodern aesthetics.