Abstract: Where, or who, is the "close reader" today in the age of imMEDIAted information overflow? This essay introduces a new figure, the "inoutside reader," focusing on its interstitially interactive ambiguity, its selfie-like sobjectivity (simultaneously subjective and objective). Seen and seeing through the "window," the inoutside reader that often counter-reads as well is called and calling 'you' out there and in here; neither exactly an insider nor definitely an outsider but "openly" invited as one of or those of you (vous) freely generated and liberally generalized as such, "U" in the net-work, this data-point-like transistor-reader, acts like a butterfly on the window. The bookish reader, more classically sedentary, "closely" and "deeply" "responsive" to the text, is not lost in this bidirectional analog-digital migratory process but rather entrenched therein, emerging as a sort of instantly recalibrated, (de-)compressed super(ficial)-reader. Reading (X) goes on.

Key words: you, close reading, inoutside reading, counter-reading, Paul De Man, Stéphane Mallarmé, mediatic