Abstract: With the continuous expansion of the hegemonic visual culture, post-visual culture has become an academic topic. Represented by Martin Heidegger and Hans-Georg Gadamer, phenomenology and hermeneutics turn to listening and advocate the auditory culture, but some postmodernists like Marshall Mcluhan and Jacques Derrida turn to touching and advocate tactile culture. The replacement of visual culture with auditory culture is still confined by traditional Western mindset, which is in fact a move from one extreme (despotic culture) to another extreme (submissive culture). Compared with visual culture and auditory culture, tactile culture is more self-reflexive, and less likely to become despotic, which also echoes the corporeal turn in contemporary culture. Therefore it is significant and promising.

Key words: visual culture, auditory culture, tactile culture, Marshall Mcluhan, Jacques Derrida