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文艺理论研究

文艺理论研究 ›› 2021, Vol. 41 ›› Issue (3): 65-75.

• 西方文论 • 上一篇    下一篇

媚俗

安德里亚·梅卡奇   

  1. 佛罗伦萨大学
  • 出版日期:2021-05-25 发布日期:2021-05-11
  • 作者简介:安德里亚·梅卡奇，佛罗伦萨大学美学副教授。当前研究兴趣为当代世界的审美化问题。其他研究兴趣包括相关的操作和概念范畴，如流行、后现代主义、媚俗等。

Kitsch

Andrea Mecacci   

  1. Università degli Studi di Firenze
  • Online:2021-05-25 Published:2021-05-11
  • About author:Andrea Mecacci is Associate Professor of Aesthetics at the Università degli Studi di Firenze. His current researches focus on the aestheticization of contemporary world. His studies concentrate on some operative and conceptual categories specific to this process: pop, postmodernism, kitsch.

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摘要： “媚俗”一词常被不恰当地等同于“坏品味”，但它却是20世纪最重要的美学类别之一。本文首先试图将媚俗置于历史框架中讨论，然后着重探讨两个主题：媚俗对象及后现代主义与媚俗的联系，而这种联系可称为“新媚俗”。针对第一个话题，本文通过媚俗对象的形态，概述媚俗审美与功能主义审美的对立。新媚俗则可以理解为审美混杂化的过程，而这，正是后现代审美的显在结果。

关键词: 审美, 媚俗, 功能主义, 后现代主义, 新媚俗, 当代艺术

Abstract: Used improperly as a synonym for “bad taste”, the term kitsch refers to one of the most important aesthetic categories of the last century. This paper, after trying to provide a historical framework of kitsch, focuses on two themes: the kitsch object and the link between postmodernism and kitsch, which will be referred to as neo-kitsch. In the first field of investigation, through the morphology of the kitsch object, the opposition of the kitsch aesthetic to that of functionalism will be outlined. Neo-kitsch, on the other hand, will be interpreted as a process of aesthetic hybridisation, one of the most obvious results of postmodern aesthetics.

Key words: aesthetics, kitsch; functionalism, postmodernism, neo-kitsch; contemporary art