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文艺理论研究

文艺理论研究 ›› 2023, Vol. 43 ›› Issue (1): 21-29.

• 专题：元宇宙与当代中国先进文化创新 • 上一篇    下一篇

为什么是脸书？——论元宇宙与当代社交媒体的相关性

郑兴   

  1. 华东政法大学传播学院
  • 出版日期:2023-03-05 发布日期:2023-03-10
  • 作者简介:郑兴，哲学与文学双博士，华东政法大学传播学院讲师，主要研究领域为法国理论和文学批评。
  • 基金资助:
    本文系上海市社科规划课题“当代西方速度美学研究及其与中国语境的对话”［项目编号：2021ZWY003］与“2021年华东政法大学科学研究项目”［项目编号：21HZK025］阶段性研究成果。

Why Facebook？ — On the Relevance of Metaverse to Contemporary Social Media

Zheng Xing   

  1. School of Communication at East China University of Political Science and Law
  • Online:2023-03-05 Published:2023-03-10
  • About author:Zheng Xing， a Double Ph.D. in Philosophy and Literature， is a Lecturer in the School of Communication at East China University of Political Science and Law. His areas of academic specialty include French theory and literary criticism.
  • Supported by:
    This article is supported by Planning Project of Shanghai Social Sciences（2021ZWY003）and Research Funds of East China University of Political Science and Law（21HZK025）.

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摘要： 本文以社交媒体的“真-伪之辨”为基础，试图探讨脸书等当代社交媒体公司积极主动介入元宇宙的根源。就其根本而言，社交媒体其实不能被视为“虚拟”的赛博空间，人们在社交媒体中发布“状态”也并不是粉饰真实日常的“表演”，社交媒体其实依赖于不断提取真实生活作为其“养料”，本就是基于真实和虚拟的两相融合而运作。相较之下，元宇宙虽然被其拥护者标榜创新能力，实际也同样是依赖于真实和虚拟的融合。正是因为这一隐秘的共同根源，社交媒体公司主动向“元宇宙”靠拢实属必然。元宇宙因而也绝不会发展成为一个光鲜的技术胜境，而只能是一次针对真实世界和人类身体的更为彻底的“内殖民”。

关键词: 元宇宙； , 社交媒体； , 洛文克； , 维利里奥

Abstract:

This paper starts with the debate over “real-virtual” social media， and explores the underlying reasons why contemporary social media such as Facebook actively involve in the metaverse. Social media， in essence， cannot be viewed as a “virtual” cyberspace， nor could the “status” on someone’s social media be regarded as a beguiling “performance.” Social media are actually reliant on constantly drawing raw material from real liferesource， and this act itself is operated by blending “the real” and “the virtual.” Although advocates of metaverse advertise its innovative potential， metaverse also operates on the convergence of “the real” and “the virtual.” It is this shared underlying trait that draws social media naturally toward metaverse. Therefore， metaverse will not become a technological paradise， but instead a more aggressive “inner colonization” of the real and the human body.

Key words: metaverse； , social media； , Virilio； , Lovink