Abstract: Beauty is aesthetic image constructed by the aesthetic subject in aesthetic activities. The process of image creation is a dynamic process of creation which transcends materiality and sensuality. Aesthetic activity as the process of image construction is a process in which the subject achieves spiritual pleasure through experiencing external things, bringing forth emotions and imagination and gratifying the desire of creation and self-achievement. This process unites the intuitive comprehension, judgement and creation. The relationship between image and artistic site is that between the form and the spirit, with the image taking various forms. The image is the embodiment of the spirit, and by way of the spirit it points to the Dao, and therefore it reveals the unity of the form, the spirit and the Dao and it has such characteristics as instantaneity, interpretativeness, transcendence and life consciousness.

Key words: image, intangibility, creation, aftertaste