The Evolution of

Abstract

Abstract: Since "Global Village" theory was proposed, it has been the label of McLuhan's media ideas and in a well-known yet vague situation. In order to clarify the misunderstandings, according to the basic line of McLuhan's media exploration, the text elucidates the combination of literature research, media research and urban studies in detail, and clarifies the process of the unique perspective on the dialogue between disciplines, which put forward the "Global Village". But due to the limitations of the perspective, in most cases "Global Village" is regarded as electronic illusion, and has become the footnote of Technological Determinism. With the development of media technology, especially in the digital process, "Global Village" which McLuhan predicted has increasingly penetrated into human life. Therefore, on the basis of the reflection on "McLuhan's Perspective", this text claimes that "Global Village" has become the media ecology, which is constituted by the interaction between men and media environment.

Key words: Global Village, McLuhan's Perspective, tribal phenomena, media ecology

CLC Number:

Gao Huifang. The Evolution of "Global Village" Theory: From Tribal Phenomena to the Media Ecology[J]. Theoretical Studies in Literature and Art.

References

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The Evolution of "Global Village" Theory: From Tribal Phenomena to the Media Ecology

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