Abstract: Literary consumption in the era of electronic media is characterized by technological, symbolic and entertaining inclinations. Literary consumption and literary production are mutually reactive, and this mutual reaction has been reflected by the synchronization of image production and omnimedia publishing, the medialization and literary consumption, the idolization of literary production and fans-based consumption, and the marketization of literary production as entertainment. The typical mode of literary production in the era of electronic media is the film adaptation of internet literature. Internet literature provides scripts for films and TV series, and, on films and TV programs help to spread Internet literature to some extent. When set in literary history, literary consumption in the era of electronic media has reason of its own.

Key words: electronic media, literary production, literary consumption, internet literature