Abstract: Representation of consumer culture is universal in literary writing and consumption has contributed an extensive content for literary works. When writing about consumer culture, literary production becomes an integral part of the culture. The paper argues that the consumption of literary writing implies an essentially literary discourse instead of consumer culture discourse. Literary writing about consumption shows distinctive characteristics of discursive presence: common and widespread capacity, localized and fragmented modality, and penetrative and interspersed mechanism. In view of the features such as the value, attributes, discursive features, it may be argued that the narrative strategies in literary writing about consumer culture shows in such aspects as time, distance, voice and projection in the narrative.

Key words: consumer culture, literary nature, features of discourse, discursive strategy