Abstract: One eternal issue in the study of space is the binary relation of space and place, which is reshaped in the age of new media by the mimic culture. The production of space observes the logic of consumerism while it also refreshes the belief in localism. This profound confliction between space and place is manifested in fans culture, cyber subculture, fundamentalism, and even cyber-terrorism, thus it attributes to an increasingly serious global culture of risk. At the present age of new media, the space crisis can be approached mainly through the simple strategies of localism, everyday discourse and utopianism, which points to the long way to "the space of hope."

Key words: new media culture, space production, micro-culture, localism