Abstract: Since modern age in China when mass printing media became increasingly popular, theorists and literary critics have increasingly participated in the communications of newspapers, magazines and publishing, which also promoted the dissimilation of academic research and the knowledge theory. The gradual commercialization of knowledge and the establishment of the remuneration system helped to change the production mode of modern literary theory. Mass media not only opened up the production field of modern literary discourse, expanded the reproduction of theory and promoted the professionalization of literary theory studies, but also directly affected the internal form of modern literary theory and intervened the configuration of modern literary theory. The institution of communication both guarantee and condition the construction of literary theory.

Key words: academic communication, modern literary theory, mass media, institution of communication