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文艺理论研究

文艺理论研究 ›› 2022, Vol. 42 ›› Issue (6): 12-19.

• “学习贯彻党的二十大精神”专题：中国式现代化文论观念探索 • 上一篇    下一篇

数字文化产业视野下的传统文化创新

李凤亮;周梦琛   

  1. 南方科技大学；深圳大学
  • 出版日期:2022-11-25 发布日期:2023-01-03
  • 作者简介:李凤亮，文学博士，南方科技大学党委书记、全球城市文明典范研究院院长、讲席教授，主要从事文艺理论、文化产业、城市文明等方向研究。周梦琛，深圳大学文化产业研究院在读博士生，主要从事艺术营销、音乐产业、文化产业等方向研究。
  • 基金资助:
    本文系国家社会科学基金重大项目“习近平总书记关于文化建设重要论述研究”［项目编号18ZD01］和深圳市哲学社会科学规划2022年度特别委托重点课题“城市文明典范研究”［项目编号：SZ2022A005］的阶段性成果。

 Innovation of Chinese Traditional Culture from the Perspective of Digital Cultural Industries

Li Fengliang;Zhou Mengchen   

  1. Southern University of Science and Technology;Shenzhen University
  • Online:2022-11-25 Published:2023-01-03
  • About author:Li Fengliang, Ph.D., is the Chairperson of University Council of Southern University of Science and Technology and the Director of the Institute of Global Urban Civilization, as well as a chair professor with research interests in literary theory, cultural industries and urban civilization. Zhou Mengchen is a Ph.D. candidate in the Institute for Cultural Industries of Shenzhen University. Zhou's academic interests include arts marketing, music industries and cultural industries.
  • Supported by:
    This paper is supported by the Major Project of National Social Science Found (18ZD01) and the Special Commissioned Key Project of Shenzhen Social Science Found in 2022 (SZ2022A005).

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摘要： 党的十八大以来，习近平总书记高度重视中国传统文化，明确提出要推动中华优秀传统文化创造性转化、创新性发展，创造人类文明新形态。本文认为，在数字化时代需坚定文化自信，通过IP全链路与新技术融合的数字化生产、多元视听媒介与精准分发的数字化传播、圈层化与场景化的数字化消费以及基于区块链的产销革新与“零售”IP的数字虚拟平台来激发传统文化创新，使其散发新的活力，创造人类文明新形态需处理好传统文化创新与守正、创意、包容之间的三对关系。

关键词: 传统文化； , 数字化生产； , 数字化传播； , 数字化消费； , 文化自信

Abstract: Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has been calling people‘s  attention to Chinese traditional culture and bringing forward the vision to promote the creative transformation and developments of the fine traditional Chinese culture so as to build new forms of human civilization. This paper holds that we should have stronger cultural confidence in the digital culture age and that efforts can be made in the following four aspects to stimulate creativity and innovation of traditional Chinese culture, namely, the digital production with the whole link of IP and new technology fusion, the digital communication with audiovisual media and precise distribution, the digital consumption with various network circles and scenes, and the digital virtual platform based on block chain with a new production and marketing strategy as well as a retail model for IP. The paper proposes that the creation of new forms of human civilization requires us to tackle the relationships between the innovation of traditional Chinese culture and, respectively, integrity, creativity and inclusiveness.

Key words: Chinese traditional culture; , digital production; , digital communication; , digital consumption; , cultural confidence